The article’s juxtaposition of freakishly tall and thin women models and the beauty industries’ revenues of tens of billions of dollars is telling indeed. There is no money to be made by celebrating the variety of actual human beauty. Instead, the bucks come from persuading people, mostly women, that they are inadequate and then selling them some paint or portion that promises to cure that inadequacy. “Beauty” when treated this way, is an Orwellian horror.

The current quest of beauty reminds me of the eugenics movement a century ago. The fact that beauty is described by the evolutionary scientist cited in the article as a sign of fertility is strikingly similar to the classification of who was “Fit to Breed” and who was not. I am afraid it will gain respectability because of the genetic evidence that will be provided to demonstrate that one person is inferior to another.